You can also exclude only parts of the tracked data by reversing the effect of the filter.
When should I set a filter to “Exclude”?
When you want to display data and exclude only a certain part of the total from being displayed. For example, you may want to see all data except visitors who have already filled out a contact form or viewed a career page as an entry page.
How do I set a filter rule to “Exclude”?
You can specify at the top of a filter rule whether the rule should include or exclude the data from being displayed.
When do I use “Include” and when “Exclude”?
If possible, we recommend working primarily with the “Include” setting. Especially when combining several rules, which may also be linked with AND or OR, it can quickly become difficult to understand which data is excluded from the display.
For example, instead of excluding all visits that have the markings Uninteresting, Partner, Supplier, Applicant, Competitor, or University, it is better to create a filter that displays only those companies that do not yet have a marker. (Filter rule unchecked)