A
- Actions
- Actions in LeadLab give you the opportunity to carry out more detailed further checks or to access other statistics or external pages (e.g. Xing or Google search). You can also set up your own action.
- Exit pages
- Shows from which page of your domain the visitor exited. Last clicked page.
B
- Be-Direct ID
- Is the customer ID of the company visitor at our database partner BeDirect.
- User-defined event
- Events individually organized by you. Tracking of function keys, forms or pop-up windows that are not tracked by a new page view.
- Range
- One area shows all the data collected in relation to a superordinate category of the website. If, for example, several pages have been subordinated to an area, all the data on these pages can be displayed together.
- Visits
- Number of tracked completed visits of a company/visitor in the set period.
- Visits %
- The number of visits as a percentage of total visits in the selected period.
- Visits to the average
- If you look at the sum of all visits in a week, the figure shows the percentage of visits on a day in relation to the average visits per day.
- Operating system
- The operating system used by your website visitor. Above all, this can provide information about whether a visitor has accessed your site via a mobile device or a desktop PC.
- Rating
- You can use this function to rate your leads from “not interesting” to “very interesting” (stars 1-4).
- Bounce visits
- Visiting sessions with only one page view. The website is left immediately after the first page view.
- Bounce rate
- The bounce rate shows the percentage ratio of bounce visitors to the total number of visitors in the set period.
- Industry
- The recognized industry of the tracked company according to industry code WZ2008 of the Federal Statistical Office.
- Industry code
- In addition to the industry, the industry code of your website visitor is recorded. According to industry code WZ2008 of the Federal Statistical Office.
- Browser
- The browser used by your website visitor.
C
- Crefo no.
- Is the customer ID of the company visitor at Creditreform.
D
- Dashboard
- Any information can be linked to an overall view via the dashboard. This means you always have your most important LeadLab figures in view.
- Amount of data
- The data volume describes the number of entries saved in a database for a LeadLab account. (All identified companies, visits, clicks, etc.)
- Duration / Visit
- The average time spent per visit in the set period.
- Duration/PI
- The average length of stay per page impression (PI = page impression) in the set period.
- Direct entry
- The number of visits via direct access (e.g. bookmark). Access directly via the URL bar and NOT via partner websites or search engines.
- Do-Not-Track
- Do Not Track is an HTTP header field and signals to a website or web application that it does not wish to create a usage profile of the visitor’s activities. This option can be activated in the LeadLab configuration.
- Domain
- The website address of your identified company visitor.
- Download
- The names of the documents downloaded in the period you have set.
E
- Access via referrer
- The number of visits that have come to your domain via a referring website. (e.g. partner site, Wikipedia or similar)
- Access via search engines
- The number of visits that have come to your domain via a search engine. (e.g. Google)
- Entry pages
- Shows on which page of your domain the visitor entered. (The page that is at the top of the visit history)
- Recognition rate
- The recognition rate indicates how many visits are issued as company visits. (Ratio of total visits to company visits)
- First visit
- Shows the date of the identified company visitor’s first visit to your website since tracking began.
- Events
- The naming of the downloaded document, the MailTo address called up or the naming of an external link.
- External links
- Links that are placed on your website and by clicking on which your visitors leave your own website (e.g. links to Linkedin, Xing, etc.)
- External referrer
- The website referring to your tracked domain (e.g. partner site) from which a visitor reached your website.
F
- FBCLID
- Facebook Click Identifier – This parameter is displayed in the URL when someone reaches your page via a Facebook campaign.
- Filter
- You can use a filter to reduce the view, e.g. in the company overview, to the company visitors relevant to you. Ex. Companies that have visited a specific page or visitors who come from a specific country/zip code area.
- Company
- The company name of the identified company visitor. (e.g. Wiredminds GmbH)
- Company size
- The size of the identified company visitor (number of employees) according to information from our database partner BeDirect.
- Company size class
- Field content empty=No values can be determined Class 00=No information is available for this value Class 01=1-4 employees Class 02=5-9 employees Class 03=10-19 Field content empty=No value can be determined Class 00=No information is available for this value Class 01=1-4 employees Class 02=5-9 employees Class 03=10-19 employees Class 04=20-49 employees Class 05=50-99 employees Class 06=100-199 employees Class 07=200-499 employees Class 08=500-999 employees Class 09=1000-1999 employees Class 10=2000 employees or more.
- Company overview
- The LeadLab start page shows you all company visitors for the selected period in one view.
- Chronological company overview
- Instead of the cumulative view in the company overview, this statistic shows you all company visits in chronological order.
G
- GCLID
- Google Click Identifier. This parameter is transmitted in the URL called up when a Google campaign is triggered.
- Device
- Which device (desktop, smartphone, tablet) was used to access your website?
- Total visits
- The number of all visits by an identified company that have visited your website since tracking began.
- Year of foundation
- The founding year of the identified company visitor according to our database partner BeDirect.
H
- Hits
- The number of hits (clicks) on events (downloads, e-mail address, external links).
I
- IP blacklist
- In the IP blacklist, you can store IP addresses (e.g. your internal IPs) that should not be included in tracking.
K
- Campaign
- The name of the campaign you created that brought a website visitor to your website. (e.g. email newsletter, Google Ad, online banner etc.)
- Configuration
- You can adjust the tracking account settings in the configuration area. Ex. Define milestones, maintain the IP blacklist, etc
The complete configuration is not available to all user roles.
- Contacts
- The decision-maker data of the identified company according to our database partner BeDirect.
- Continent
- The continent (origin) of the visitor.
L
- Country
- The country (origin) of your website visitor.
M
- MSCLKID
- Microsoft Click Identifier. This parameter is also displayed in the URL if a visitor has reached your site via a Bing campaign.
- MailTo Links
- The triggered Mailto Link+B210, published on your website.
- Marketing Automation
- Marketing automation is a software-supported method for automating marketing and sales processes. This triggers processes based on user behavior. (e.g. automatic email newsletter)
- Marking
- The markers you have set. For sorting companies according to interest or popularity (e.g. customer, prospective customer, competitor, etc.) Once set, markings are retained until you actively delete or change them. You can control a filter according to markings.
- Milestone
- The target page called up by a website visitor (individual milestone) that is of particular interest for the analyses. You can use milestones to highlight the most important pages or map a funnel.
N
- New visitors
- The number of new visitors who were tracked for the first time in the selected period.
- Note
- A field for important comments or notes from you. It is NOT possible to filter according to the content of the notes, only whether a note has been assigned or not.
P
- ZIP CODE
- The zip code (origin) of the visitor.
- Page Impression (PI)
- The number of PI = page impressions (individual page views) within the set period.
- Private visitor
- A private visitor is a website visitor who cannot be assigned to an identified company.
R
- Region
- The region/state of the visitor. (e.g. Baden-Württemberg)
S
- Score % (Max)
- The percentage scoring value of the highest-rated visit to the identified company from the set time period.
- Score % (Ø)
- The percentage average scoring value across all visits to the identified company since the start of tracking.
- Score (Max)
- The unique scoring value of the highest rated visit of the identified company from the set time period.
- Score (Ø)
- The average scoring value across all visits to the identified company since the start of tracking.
- Scoring profile
- With a scoring profile you can define rules and rate your website visitors with points. The scoring points can be distributed from -10 to +10. Ex. You can rate visits to relevant pages with plus points and to unwanted pages (e.g. careers) with minus points. This allows you to identify interesting visitor behavior at a glance.
- Page
- The pages accessed on your tracked website. The page is part of the page URL and includes the content after the end of the domain. A nicer and shorter representation of the visited page URLs, here slashes (www.ihredomain.com/produkte/produktA) are replaced by pipes (products|productA). The URL extensions such as # or ? are not recorded as page names, these can be seen in the Page URLs statistics.
- Search engine
- The search engine used by the visitor to land on your website.
- Search phrases
- The search phrase used in the search engine to access your website. The search engines only partially pass on the search phrases to WiredMinds. The search phrases used in the search function of your own website can be recorded in the same statistics.
- Search words
- The search phrase used in the search engine to access your website. In these statistics, the search phrases are split into words and displayed individually. Please note that the search engines only partially pass on the search phrases to WiredMinds.
T
- Telephone
- The telephone number (head office) of the identified company.
- Top 5 pages
- This measurement shows the top 5 pages visited by an identified company during the period under review.
- Tracking domain
- Your own domains that are approved for tracking in your LeadLab tracking account.
U
- URLs
- The URLs called up by visitors (displayed as in the address bar of a browser) of your tracked website.
- Turnover
- Indicates the turnover of the identified company according to our database partner BeDirect.
- Sales class
- Field content empty=No data could be enriched for this company visitor Class 00=no information Class 01=0 – 100,001 Euro Class 02=100,001-250,000 Euro Class 03=250,001 to 500,000 Euro Class 04=500.001 to 2,500,000 euros Class 05=2,500,001 to 5,000,000 euros Class 06=5,000,001 to 25,000,000 euros Class 07=25,000,001 to 50,000,000 euros Class 8=50,000,001 to 500,000,000 euros Class 9=over 500,000,000 euros.
- Unique visitors
- A clearly identified visitor. Several individual visitors can be recognized from one company.
V
- Dwell time
- The duration (hh:mm:ss) per visit, per URL, etc. (depending on the statistics)
W
- Returning visitor
- Visitor who has visited your website several times.