Containers allow you to combine several rules within a filter and link them to one or more additional filter rules.
What are containers necessary for?
Often several characteristics of a website visitor are considered important to identify a visitor as an interesting lead. (For example, a visitor may either have many clicks or a long dwell time). At the same time, there are specifications that are defined as a minimum to judge a lead as interesting. (For example, a page in the Products section was viewed) By using a container, you can combine these requirements in one filter.
How do I create a container?
You create a container with the plus symbol on the right side within a filter.
We create a filter that only shows visitors with many clicks or a high dwell time. But at the same time all visitors must have visited a page with a certain name at least once.
(dwell time>30 sec. OR PI>5) AND page contains “products”
In this example, only visits that either stayed longer than 30 seconds on the homepage or clicked more than 5 times will be displayed. At the same time, the visitor must have been in the Products section at least once. As a result, with the filter enabled, we will only see visits that meet the rules accordingly.