WiredMinds has developed a WordPress plugin that allows you to create personalized, dynamic content on websites with just a few clicks and without any programming knowledge. The technology behind it recognizes which company a user belongs to and displays suitable content.
This is particularly interesting for companies that offer products and solutions for heterogeneous target groups. The technology recognizes in real time which company a visitor is from, which industry they belong to and whether they may have come via a Google ad.
How IP2Content works
The plugin integrates intuitively into the familiar WordPress user interface and works with the block editor and other theme frameworks such as Themify and Elementor.
Once the user has defined specific target groups and conditions with the help of the attributes, individualized content can be assigned. For example, the headline, images and sales contact change depending on the visitor’s sector. Each content block can be individualized in this way: Texts, images, contact details, prices or quantities. In future, it will also be possible to personalize and pre-fill forms. With IP2Content, WiredMinds wants to enable its B2B customers to get more potential out of their traffic.
IP2Content can distinguish between these attributes:
- Industry
- Company size
- Company name
- Turnover
- Geolocation
- Domain
- UTM parameters
With the help of the built-in analysis tools, all recognized companies and the performance of the dynamic content can be evaluated and displayed in real time in the dashboard.