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Individualize statistics

In the “Edit table” menu, you can set various options for displaying the data in the desired statistics. Among other things, you can specify here how much data should be output per page.

Why should I change the default view?

A user is configured in LeadLab with a standard view. You should adapt these according to your requirements. For an employee from the marketing department, different metrics are usually important than for an employee from the sales department. You can customize the view under Menu – Edit view – Edit table.


Options in the Edit table menu:

Displayed entries

Here you can set how many results should be displayed on a page. You can choose between 10, 25, 50 and 100 entries. More entries per page can make evaluations clearer, but they also result in a longer loading time.

Arrangement and sorting

You can specify both the primary and secondary standard sorting and change the positions of the individual measured values using “drag and drop”.


You can choose between the following measured values:

  • Dimensions
  • Measured values
  • Other

Address, beDirect ID, Rating, Industry, Industry code, Crefo. No., domain, first visit, company, company size, total visits, year founded, contacts, continent, country, tags, note, zip code, region, city, street, telephone, tracking domain, turnover, turnover class

Exit pages, Custom events, Areas, Visits, Visits (%), Downloads, Entry pages, Events, External links, Campaigns, MailTo links, Milestones, PIs, Score % (Max), Score % (Ø), Score (Max), Score (Ø), Pages, Search phrases, Unique visitors, Dwell time

Actions (these are the action links at the end of a company visit entry, e.g. Google, LinkedIn, etc.).

Save global view

You can create and save several standard views in your user so that you can switch between them for different analyses. To do this, click on More-> Save global view and assign a meaningful name. This can then be clicked on with the corresponding configuration under “More”.

Calendar / date setting

In almost every statistic in LeadLab, you can use the calendar to restrict the displayed data in terms of time.

Simply select the desired period manually or use one of the default settings. To select an individual period, you must first click in the FROM field and then in the TO field and set the desired date. Presets: Today, Yesterday, Last 7 days, Last week, Last 30 days, Last month

All data within LeadLab is retained for 24 months. Data older than 24 months will be deleted from the database!