The data collected in the origin statistics shows which channels the visitors used to reach your website. This includes external referrers, search engines, search phrases, campaigns, origin and search terms.
External referrer
A referrer indicates the website from which someone has reached your website. This does not have to be transferred. There are also browser settings that prevent the transmission of a referrer.
Example: A visitor finds a link on Wikipedia that takes him to your website. Then you will see the entry www.wikipedia.de in the External Referrer statistics.
Search engines
All the search engines through which your website visitors have reached your website are listed here. Results from searches originating from social media platforms are also listed here.
Search phrases
All search phrases, i.e. all words of a search query, can be evaluated here. The search phrases of the search on your website can also be found here, provided that the search term is transferred in the URL and you have made the appropriate settings in LeadLab. You can find these under Configuration / Internal search. It is also possible to have the internal search phrases sent directly to LeadLab via Java Script. Further information can be found here.
Search phrases from Google searches are unfortunately not transmitted, as this service makes it impossible to evaluate search terms. However, it is possible to transfer keywords from Google Ads. Read more about this in the article Campaigns and Google Ads.
Campaigns
All links that trigger a campaign create an entry corresponding to the campaign name in the Campaigns statistics. A campaign can only ever trigger one unique campaign name. You can find more information on the subject of campaigns *here*. If you would like to use the WiredMinds campaign link generator, you can do so here .
Example:www.wiredminds.de?utm_source=Newsletter – creates a campaign with the name Newsletter.
Anchor links: You can also create a campaign link if the target link contains an anchor. Example: www.wiredminds.de#leadlab. However, if you link this to a campaign key, you must place the anchor at the end of the URL. As follows: https://www.wiredminds.de?utm_source=Newsletter#leadlab
Origin
The data in the Origin statistics is divided into three categories. Entries via search engines, direct entries and entries via referrers.
Entries via search engines shows the number of visits that have an entry from a search engine within their visit history.
Entries via referrer indicates how many visits have a referrer URL on the first page view. (This referrer does not have to be an external referrer!)
Direct entries indicate how many visits did not reach the website via a referrer or a search engine.
These three statistics make it quick and easy to see which channel brings the most visitors to your website. Such an evaluation can be used to draw conclusions about further marketing measures.
Search words
The search words show every single word of the search entries. So if someone enters three words in a search, three independent entries are created in the search word statistics.
An example search with the search phrase “car, electric, station wagon” would therefore create three independent search term entries: car, electric and station wagon.
Evaluating the search terms can be helpful to identify “keywords” that appear again and again with your prospective customers.