In the Behavior category, the path of the pages visited is displayed, starting from the origin to the other pages that the visitors have accessed. This gives you a clear overview of the way your visitors view the website.

The following views are possible: country, industry, campaign, search engine and referrer. The example from the country perspective shows an example of what this could look like. You can find out more about how the visitor flow works here


With the help of the heatmap, you can see how visitors use your website and thus gain insights for your marketing or optimize your pages.

Heatmap example

The hotter (orange / red) an area is displayed, the more often it was clicked on during this period.
A more detailed description of how the heatmap works can be found here